Part 2: Getting Your Content Amplified by Influential Bloggers

This is Part 2 of the article I posted yesterday on getting social media influencers to spread your content far and wide, which can be real handy in getting results with the Scale Social software.

Using The Proper Tools For Doing Research

Having the right tools to use can help you identify influencers who really matter in your industry or niche and create a list of them. They can also help with determining what each influencer’s behavioral pattern is based on the historical data that is available. It includes the types of posts that they like and are likely to share, authors they follow, blogs they visit and so forth.

Having this kind of information will give you a big advantage when attempting to establish contact with these kinds of influencers.


When it first launched in 2008, Klout got a lot of attention. It was one if the very first networks that scored its users on the basis of their social influence. This service analyze an individual’s content on various social media platforms to see how it users react to it. The person is then given a score from 1 to 100.

Usually Klout is used to measure your own impact on social media. However, the score can also be quite informative if you are looking for a brief overview of an individual’s social influence with your network. You can also adjust subjects that you are interested in and find the highest scoring experts for those specific topics.


This app is a complex tool that provides you with various features for discovering influencers. To begin with, by researching any topic or keyword, you will be able to view top influencer profiles as well as their scores for audience reach, their content’s impact and also in terms of audience reach.

Full profiles can also be viewed that contain very detailed date on influencers, including list of social profiles, email addresses, websites, and content the person has authored.

What Influencers Can Do For You

You will receive many benefits from connecting with genuine influencers. Not only will they send traffic to you from amplifying the social reach of your audience, one of your industry’s well known and respected voice will provide your brand with added authority and respect. It works as a personal recommendation does to help improve your credibility.

In addition, to referring to your posts, mentioning your brand, or linking to your various platforms, an influencer can help to increase your organic search results rankings.

After you understand what the various types of influencers are and the benefits they can bring to you, you will be able to set your goals and determine exactly what you want to accomplish. You then can target the influencers whose behavior and qualities best fit in with your goals.

What Can You Do For Influencers?

A relationship with an influencer doesn’t benefit only you. In fact, many of these relationships will only work when you benefit them first. Asking yourself what an influencer might need or what you can do in order to help. This should be the very first thing that you do, instead of thinking right away what the influencer can do for you.

You have a much greater chance of getting what you want from somebody who has benefited from you in the past.

An a Whiteboard Friday episode, Rand Fishkin pointed out that influencers are always in need of unique and new content that they can share. Therefore, you should try to provide these people with valuable content that will help make them look good as well as help them with growing their audience and brand.

Establish Valuable Relationships And Nurture Them

Influencers give preference to their own community members who share their posts, comment on the articles they have written, follow them on their social media platforms and participate in their conversations. So before sending a pitch, it can be worth it to spend some time participating in some of these activities.

When initiating a first contact with an influencer, provide some of value to them, such as appreciating an article and mentioning how you shared it with colleagues and friends.

That is a good first step, but you will also want to work on building relationships that are genuine with influencers. That way in the future when you have content you need to have amplified it will be a lot easier to contact them. At this point you can discuss what your content idea or content is to the influencer and explain to him or her why sharing this content would provide the
individual’s followers with value.

When it works, make sure to express you gratitude and mention the person on social media. This will definitely be valuable in the future.


Real influencers have genuine interest and passion in what they do. Therefore, your content needs to be something that is worth sharing.

In addition, it is frequently better to build relationships first- by opening up communication and sharing their content- every before you attempt to get your own content shared. When attempting to use the influencer strategy for getting your content ampified, building relationships is definitely the most important aspect. You can only hope to benefit from influencers after you first help them achieve their goals.

Thanks for reading this article. Around launch day, I’ll be posting my comprehensive Scale Social review, so make sure to keep a lookout!

How To Get Real Influencers to Spread Your Content

One of the key ways that Scale Social can help you is not only with social signals, but also to attract influencers who can give you some of the strongest signals and direct traffic. Here’s an article on attracting influencers in your niche.

Creating content can be a fairly straightforward and simple process. However, it can be a lot more difficult to get in front of the correct audience. In order for your content to get noticed on the wide open spaces of the internet, you need some assistance with having your content amplified.

An excellent way of reaching your target audience is by way of entities within your sphere that already exist and are important. However, in order to effectively achieve this, you will need to locate platforms and individuals that are already of great influence.

Before delving into how these key players can be identified, you first need to specify what you are looking for. Understanding what influence is is a very big part of this. Then you need to find people who embody those qualities.

What Are Infuencers?

Influencers on the Web are individuals who control authority within a specific industry and niche. Influencers control resources, and command a large and engaged following.

Most important of all, a real influencer’s words carry a lot of weight and drive followers to action. A post made by an influencer will engage the audience and inspire a conversation. What this means is that they can amplify your content, which will help you reach more of your targeted audience.

Don’t Be Fooled By Number Of Social Followers

Don’t let large numbers fool you. An account can have many Facebook fans or Twitter followers. However, that doesn’t necessarily mean anything. How many of the followers are committed and active users. You want to find somebody who has an engaged audience.

For example, compare two blogs- one with a moderate amount of followers with numerous shares and comments, and another with a huge amount of followers but no user engagement. The one that has the more shares and comments will probably do better, since their audience reads the content and has more active discussion on it as well. Would you rather share your content with 1,000 readers who may just glance at it, or 100 people who will readily relate, discuss and share it?

Another great example is Twitter. Replies, favorites and retweets are all big indicators of having an engaged following. If content doesn’t really resonate, then it really doesn’t matter how many followers there are.

An account with lots of followers but not many replies, favorites or retweets are followers who just aren’t engaged. However, if a large volume of content is shared, then it show that the audience is paying attention to the content.

How To Identify Who The Real Influencers Are

Just following the trends that are a part of your industry or niche is a good way to start to identify the influencers who really matter. Performing a manual search can also help you determine whose opinions really carry the most weight in your industry and influence a large number of engaged and active users. There are also tools available that make the job of identifying influencers and initiating contact very easy.

Part 2 of this article will be posted tomorrow.

Make sure to come back to this blog for updates on my full Scale Social review, which I’ll be announcing on this blog!

Part 2: Keeping Track of Social Brand Mentions

Here’s Part 2 of the article…and as a reminder, I’ll be posting my Scale Social review on my site within a few days.


Another great tool, for Twitter in particular, is Topsy. This tool makes it easy for you to search Twitter to see who is mentioning your brand. You can also filter searches to focus on things like video messages, photos, or links. You can then sort by the number of engagements, in order to see who is driving the most attention to your brand. This is a twitter-only tool, but it is a very valuable one for people who maintain a strong Twitter presence and who don’t want to spend a lot of money on reputation management at this stage.


If you are interested in tracking the sentiment that people have towards your brand, then SocialMention is a great tool. This will give you an at-a-glance idea of whether people are speaking positively or negatively about your brand, as well as letting you see what they are saying and where they are saying it.


This premium tool offers some incredibly powerful social media mention tracking, saved searches, multiple profiles, historic data, and more. It is an expensive tool, but there is a ten day free trial so it is well worth taking a look if you want to make an informed decision as to whether it will be worth the money for you.

There are many other tracking tools out there for business owners who want to track their social media performance. If you are interested in reputation management, it is a good idea to try a few tools, and see which ones perform best for your business. Get in the habit of checking for mentions on a regular basis – perhaps even setting up push notifications with a service such as If This Then That, so that you never miss a mention. Respond to both positive and negative comments, and try to keep a clear head. Have an idea of what you want your brand to be online and make sure that your interactions always reflect that. If you have more than one person managing your social media accounts, then you should make sure that everyone knows what tone to use in messages, because consistency is a must when you are promoting your brand online. Consumers need to feel confident in who they are dealing with.

And remember, I’ll be doing a complete Scale Social review when the software launches, sharing my thoughts.

Keeping Track of Social Brand Mentions

Hey guys, Scale Social will be launching soon, and I’ll be posting my full Scale Social review within a few days, but I wanted to share some social marketing tips and articles with you to help you get better results from social media.

The following article talks about the importance of social brand mentions and how to track them…

Any brand that has more than a handful of customers is eventually going to get mentioned online. How you, as a brand owner, respond to those mentions will have a big impact on the prospects of your brand growing in the future. Positive mentions can be turned into marketing opportunities, and negative mentions can be spun as learning opportunities and a chance to show off your customer service skills – but for that to happen you need to find those mentions first. Here is a quick run-down of some of the best tools for finding and responding to brand mentions online.

Google Alerts

Perhaps the most well-known tool is Google Alerts. Unfortunately, while this tool is free, it is rather limited and it can be a little slow. It is ideal as a general back-up for getting an email message when a link to your website appears, but beyond that it is too limited to really be the primary tool for monitoring your brand. If you want real-time updates you will need to go with something else.


Mention is easily the king of the crop – it allows you to keep track of the times your brand name gets mentioned, in real time, across a huge number of social networks. It also flags up the influence rating of the person who mentioned you, so you know whether this is just some random blogger complaining, or whether you have attracted the ire (or approval) of a person with tens of thousands of followers. Of course, all complaints should be taken seriously – but reaching the people who have the most followers will be the best way of spending your social media marketing time and focusing your reputation management efforts.


Talkwalker is another very useful tool for tracking your brand name online. It tracks a wide range of social networks and more than 180 different languages and has powerful filtering options too. It collects a deep array of demographic information, and it has some great tools for power users, including some sophisticated screening tools.

Perhaps the best features of TalkWalker are the tools for comparing your brand’s performance versus the performance of that of your peers. With this information you can really work on developing your social media strategy. The dashboard is easy to use, and the map of the world will give you a good idea of how broad your reach is.


Hootsuite is one of the most important tools in any brand owner’s arsenal, purely for the way that it allows multiple people to safely and securely manage your social media accounts, without you needing to give them the password for the account. One rather under-appreciated feature of Hootsuite, however, is the way that it allows you to assign messages to members of your team. So, if someone asks a question about your products and services you can send it to the sales team. When someone asks for a refund, send it to your manager, and so on. This makes it easy to collaborate with people to offer the best possible customer service.

Stay tuned for my full Scale Social review, which will be posted on my website around launch day.