Keeping Track of Social Brand Mentions

Hey guys, Scale Social will be launching soon, and I’ll be posting my full Scale Social review within a few days, but I wanted to share some social marketing tips and articles with you to help you get better results from social media.

The following article talks about the importance of social brand mentions and how to track them…

Any brand that has more than a handful of customers is eventually going to get mentioned online. How you, as a brand owner, respond to those mentions will have a big impact on the prospects of your brand growing in the future. Positive mentions can be turned into marketing opportunities, and negative mentions can be spun as learning opportunities and a chance to show off your customer service skills – but for that to happen you need to find those mentions first. Here is a quick run-down of some of the best tools for finding and responding to brand mentions online.

Google Alerts

Perhaps the most well-known tool is Google Alerts. Unfortunately, while this tool is free, it is rather limited and it can be a little slow. It is ideal as a general back-up for getting an email message when a link to your website appears, but beyond that it is too limited to really be the primary tool for monitoring your brand. If you want real-time updates you will need to go with something else.


Mention is easily the king of the crop – it allows you to keep track of the times your brand name gets mentioned, in real time, across a huge number of social networks. It also flags up the influence rating of the person who mentioned you, so you know whether this is just some random blogger complaining, or whether you have attracted the ire (or approval) of a person with tens of thousands of followers. Of course, all complaints should be taken seriously – but reaching the people who have the most followers will be the best way of spending your social media marketing time and focusing your reputation management efforts.


Talkwalker is another very useful tool for tracking your brand name online. It tracks a wide range of social networks and more than 180 different languages and has powerful filtering options too. It collects a deep array of demographic information, and it has some great tools for power users, including some sophisticated screening tools.

Perhaps the best features of TalkWalker are the tools for comparing your brand’s performance versus the performance of that of your peers. With this information you can really work on developing your social media strategy. The dashboard is easy to use, and the map of the world will give you a good idea of how broad your reach is.


Hootsuite is one of the most important tools in any brand owner’s arsenal, purely for the way that it allows multiple people to safely and securely manage your social media accounts, without you needing to give them the password for the account. One rather under-appreciated feature of Hootsuite, however, is the way that it allows you to assign messages to members of your team. So, if someone asks a question about your products and services you can send it to the sales team. When someone asks for a refund, send it to your manager, and so on. This makes it easy to collaborate with people to offer the best possible customer service.

Stay tuned for my full Scale Social review, which will be posted on my website around launch day.


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