Part 2: Keeping Track of Social Brand Mentions

Here’s Part 2 of the article…and as a reminder, I’ll be posting my Scale Social review on my site within a few days.


Another great tool, for Twitter in particular, is Topsy. This tool makes it easy for you to search Twitter to see who is mentioning your brand. You can also filter searches to focus on things like video messages, photos, or links. You can then sort by the number of engagements, in order to see who is driving the most attention to your brand. This is a twitter-only tool, but it is a very valuable one for people who maintain a strong Twitter presence and who don’t want to spend a lot of money on reputation management at this stage.


If you are interested in tracking the sentiment that people have towards your brand, then SocialMention is a great tool. This will give you an at-a-glance idea of whether people are speaking positively or negatively about your brand, as well as letting you see what they are saying and where they are saying it.


This premium tool offers some incredibly powerful social media mention tracking, saved searches, multiple profiles, historic data, and more. It is an expensive tool, but there is a ten day free trial so it is well worth taking a look if you want to make an informed decision as to whether it will be worth the money for you.

There are many other tracking tools out there for business owners who want to track their social media performance. If you are interested in reputation management, it is a good idea to try a few tools, and see which ones perform best for your business. Get in the habit of checking for mentions on a regular basis – perhaps even setting up push notifications with a service such as If This Then That, so that you never miss a mention. Respond to both positive and negative comments, and try to keep a clear head. Have an idea of what you want your brand to be online and make sure that your interactions always reflect that. If you have more than one person managing your social media accounts, then you should make sure that everyone knows what tone to use in messages, because consistency is a must when you are promoting your brand online. Consumers need to feel confident in who they are dealing with.

And remember, I’ll be doing a complete Scale Social review when the software launches, sharing my thoughts.


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