How To Get Real Influencers to Spread Your Content

One of the key ways that Scale Social can help you is not only with social signals, but also to attract influencers who can give you some of the strongest signals and direct traffic. Here’s an article on attracting influencers in your niche.

Creating content can be a fairly straightforward and simple process. However, it can be a lot more difficult to get in front of the correct audience. In order for your content to get noticed on the wide open spaces of the internet, you need some assistance with having your content amplified.

An excellent way of reaching your target audience is by way of entities within your sphere that already exist and are important. However, in order to effectively achieve this, you will need to locate platforms and individuals that are already of great influence.

Before delving into how these key players can be identified, you first need to specify what you are looking for. Understanding what influence is is a very big part of this. Then you need to find people who embody those qualities.

What Are Infuencers?

Influencers on the Web are individuals who control authority within a specific industry and niche. Influencers control resources, and command a large and engaged following.

Most important of all, a real influencer’s words carry a lot of weight and drive followers to action. A post made by an influencer will engage the audience and inspire a conversation. What this means is that they can amplify your content, which will help you reach more of your targeted audience.

Don’t Be Fooled By Number Of Social Followers

Don’t let large numbers fool you. An account can have many Facebook fans or Twitter followers. However, that doesn’t necessarily mean anything. How many of the followers are committed and active users. You want to find somebody who has an engaged audience.

For example, compare two blogs- one with a moderate amount of followers with numerous shares and comments, and another with a huge amount of followers but no user engagement. The one that has the more shares and comments will probably do better, since their audience reads the content and has more active discussion on it as well. Would you rather share your content with 1,000 readers who may just glance at it, or 100 people who will readily relate, discuss and share it?

Another great example is Twitter. Replies, favorites and retweets are all big indicators of having an engaged following. If content doesn’t really resonate, then it really doesn’t matter how many followers there are.

An account with lots of followers but not many replies, favorites or retweets are followers who just aren’t engaged. However, if a large volume of content is shared, then it show that the audience is paying attention to the content.

How To Identify Who The Real Influencers Are

Just following the trends that are a part of your industry or niche is a good way to start to identify the influencers who really matter. Performing a manual search can also help you determine whose opinions really carry the most weight in your industry and influence a large number of engaged and active users. There are also tools available that make the job of identifying influencers and initiating contact very easy.

Part 2 of this article will be posted tomorrow.

Make sure to come back to this blog for updates on my full Scale Social review, which I’ll be announcing on this blog!


Keeping Track of Social Brand Mentions

Hey guys, Scale Social will be launching soon, and I’ll be posting my full Scale Social review within a few days, but I wanted to share some social marketing tips and articles with you to help you get better results from social media.

The following article talks about the importance of social brand mentions and how to track them…

Any brand that has more than a handful of customers is eventually going to get mentioned online. How you, as a brand owner, respond to those mentions will have a big impact on the prospects of your brand growing in the future. Positive mentions can be turned into marketing opportunities, and negative mentions can be spun as learning opportunities and a chance to show off your customer service skills – but for that to happen you need to find those mentions first. Here is a quick run-down of some of the best tools for finding and responding to brand mentions online.

Google Alerts

Perhaps the most well-known tool is Google Alerts. Unfortunately, while this tool is free, it is rather limited and it can be a little slow. It is ideal as a general back-up for getting an email message when a link to your website appears, but beyond that it is too limited to really be the primary tool for monitoring your brand. If you want real-time updates you will need to go with something else.


Mention is easily the king of the crop – it allows you to keep track of the times your brand name gets mentioned, in real time, across a huge number of social networks. It also flags up the influence rating of the person who mentioned you, so you know whether this is just some random blogger complaining, or whether you have attracted the ire (or approval) of a person with tens of thousands of followers. Of course, all complaints should be taken seriously – but reaching the people who have the most followers will be the best way of spending your social media marketing time and focusing your reputation management efforts.


Talkwalker is another very useful tool for tracking your brand name online. It tracks a wide range of social networks and more than 180 different languages and has powerful filtering options too. It collects a deep array of demographic information, and it has some great tools for power users, including some sophisticated screening tools.

Perhaps the best features of TalkWalker are the tools for comparing your brand’s performance versus the performance of that of your peers. With this information you can really work on developing your social media strategy. The dashboard is easy to use, and the map of the world will give you a good idea of how broad your reach is.


Hootsuite is one of the most important tools in any brand owner’s arsenal, purely for the way that it allows multiple people to safely and securely manage your social media accounts, without you needing to give them the password for the account. One rather under-appreciated feature of Hootsuite, however, is the way that it allows you to assign messages to members of your team. So, if someone asks a question about your products and services you can send it to the sales team. When someone asks for a refund, send it to your manager, and so on. This makes it easy to collaborate with people to offer the best possible customer service.

Stay tuned for my full Scale Social review, which will be posted on my website around launch day.